Question 1

What is GEOReady?

Accepted Answer

GEOReady is a free SEO and AI readiness audit tool that runs 27 checks across four layers — Google SEO (10 checks, 45 pts), AI crawler access (6 checks, 52 pts), LLM discoverability (5 checks, 20 pts), and AEO content signals (6 checks, 25 pts) — with raw totals normalized to a 0–100 score for readiness in both traditional search and AI-powered discovery engines like ChatGPT, Claude, Gemini, and Perplexity.

Question 2

What does GEOReady audit?

Accepted Answer

GEOReady runs 27 checks across four layers: 10 Google SEO checks covering title tags, meta descriptions, H1, canonical URL, Open Graph tags, Twitter cards, robots.txt, structured data, HTTPS, and noindex detection; 6 AI crawler access checks covering GPTBot, ClaudeBot, PerplexityBot, Google-Extended, WAF/edge-block detection, and page crawlability; 5 LLM discoverability checks covering FAQPage schema, Article/SoftwareApplication schema, plain-text endpoints, sitemap, and semantic structure; and 6 AEO content signal checks covering Q&A structure, entity clarity, E-E-A-T signals, direct answer passages, and content freshness. Raw layer totals (142 pts) are normalized to a 0–100 score.

Question 3

Is GEOReady free to use?

Accepted Answer

Yes — the core GEOReady audit is completely free. Run unlimited audits on any public URL with no account required. A free dashboard account lets you save audits, track scores over time, and detect regressions. Agency plans with domain-wide crawling, white-labeling, and team seats are available on request.

Question 4

What is Generative Engine Optimisation (GEO)?

Accepted Answer

Generative Engine Optimisation (GEO) is the practice of making a website's content readable and citeable by AI-powered answer engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. Unlike traditional SEO which targets ranking positions, GEO targets citation inclusion — making your content the source AI systems quote when answering user questions. Key signals include llms.txt, FAQPage schema, AI crawler permissions, and structured plain-text content.

Question 5

How is GEOReady different from Semrush, Ahrefs, or other SEO tools?

Accepted Answer

GEOReady is purpose-built for AI-era visibility, not just Google rankings. Traditional SEO tools like Semrush and Ahrefs measure backlinks, keyword rankings, and traffic. GEOReady measures whether AI systems — ChatGPT, Perplexity, Claude, Gemini — can access, read, and cite your content. It's the only free tool that audits llms.txt compliance, AI crawler access policies, FAQPage schema, and LLM discoverability as distinct scored categories, with per-platform fix codes across 12 platforms.

Question 6

What is LLM discoverability?

Accepted Answer

LLM discoverability measures how well an AI language model can find, read, and cite your website's content. Key signals include a properly structured llms.txt file (an emerging standard comparable to robots.txt but for AI systems), FAQPage JSON-LD schema (the format AI systems prefer for extracting answers), plain-text endpoints (.txt versions of pages for direct AI ingestion), and structured data that helps AI models understand content context and authority.

Question 7

Can agencies use GEOReady for client audits?

Accepted Answer

Yes. Agencies use GEOReady to audit client sites for AI-era visibility gaps, generate before/after score comparisons to demonstrate improvements, and run regression alerts when previously-passing checks start failing. The agency demo plan includes unlimited audits, domain-wide sitemap crawling (up to 20 pages), a branded dashboard, and grouped 'Fix All' actions with per-platform code across WordPress, Webflow, Shopify, Wix, Squarespace, Ghost, and Laravel. Apply at trygeoready.com.

Question 8

How do I improve my GEOReady score?

Accepted Answer

GEOReady provides per-check fix code for every failing check across 12 platforms. After running an audit, click any failing check to see the exact code change needed for your stack. The 'Fastest Path to 80' panel groups the highest-impact fixes and lets you download a 3-file bundle — pre-applied HTML, robots.txt, and llms.txt — with all changes ready to deploy. Most sites can reach a score of 80+ with 3–5 targeted fixes.

Question 9

Why is my website not showing up in ChatGPT, Perplexity, or Google AI Overviews?

Accepted Answer

There are two distinct reasons a website doesn't appear in AI-generated answers: (1) AI readiness gaps — AI crawlers like GPTBot or ClaudeBot are blocked in robots.txt, the page has no structured data, content isn't structured as direct answers, or the site isn't indexed. These are technical fixes you can make this week. (2) Presence gaps — the domain is new, has few backlinks, no Wikipedia/Wikidata entity, and no off-site mentions (Reddit, YouTube, press). AI systems cite sources they've encountered repeatedly across the web. GEOReady audits and scores both layers separately so you know which problem you're actually solving.

Question 10

What is llms.txt and why does it matter?

Accepted Answer

llms.txt is an emerging standard (proposed 2024) that tells AI language models what content on your site is available for reading and citation — analogous to robots.txt for traditional crawlers. A well-formed llms.txt file at your domain root (e.g. https://example.com/llms.txt) lists your key pages, describes their content, and optionally specifies which AI systems you permit. GEOReady checks for llms.txt presence and content quality as part of its LLM Discoverability layer. Sites with a valid llms.txt file score up to 6 additional points and give AI systems an explicit, structured navigation guide to their content.

Question 11

What is GPTBot and should I allow it on my website?

Accepted Answer

GPTBot is OpenAI's web crawler that indexes websites to train ChatGPT and power its browsing and citation features. If GPTBot is blocked in your robots.txt file, your content cannot be read or cited by ChatGPT. Similarly, ClaudeBot (Anthropic), PerplexityBot, and Google-Extended (for Google AI Overviews) each have their own user-agent strings. You should allow these bots unless you have a specific legal or competitive reason to block them. Blocking any of them costs you citation inclusion in that AI system. GEOReady checks all five major AI crawler bots and shows exactly which ones your robots.txt is blocking.

Question 12

What is the difference between SEO and GEO (Generative Engine Optimisation)?

Accepted Answer

Traditional SEO (Search Engine Optimisation) targets ranking positions in Google's blue-link results — measured by keyword rank, domain authority, and click-through rate. GEO (Generative Engine Optimisation) targets citation inclusion in AI-generated answers — measured by whether ChatGPT, Perplexity, Claude, or Gemini quotes your content when a user asks a related question. The technical signals differ: SEO prioritises backlinks, page speed, and keyword density; GEO prioritises structured data (FAQPage, Organization schema), AI crawler access, llms.txt, direct-answer content passages, and entity clarity. A site can rank #1 in Google and still never appear in AI answers if its GEO signals are weak — and vice versa.

Question 13

What platforms and tech stacks does GEOReady support for fix codes?

Accepted Answer

GEOReady provides per-check fix code across 12 platforms in two rows. Developer/framework row: Express.js, Next.js, Nuxt.js, HTML/Vite, and AI-IDEs (Cursor, Windsurf, Copilot with ready-to-paste prompts). CMS/no-code row: WordPress, Webflow, Shopify, Wix, Squarespace, Ghost, and Laravel. For every failing check, you select your platform and get the exact code snippet, plugin setting, or configuration change needed. The 3-file bundle download (HTML meta tags, robots.txt, llms.txt) works across all stacks.

Question 14

What is the GEOReady Presence Score?

Accepted Answer

The GEOReady Presence Score is a separate panel that measures off-site entity authority — the signals that determine whether AI systems already know who you are, independent of your technical setup. It checks: Wikidata/Wikipedia entity existence, web search mentions across AI training sources (Reddit, YouTube, news, product directories), social profile consistency, and domain age. A high Readiness Score (technical GEO) combined with a low Presence Score means your site is technically ready to be cited but not yet known enough to be included. Presence is built over months through entity registration, press coverage, community mentions, and consistent brand signals across the web.

Question 15

How does GEOReady score work — what does a score of 80 mean?

Accepted Answer

GEOReady scores sites from 0–100 by running 27 checks across four weighted layers: Layer 1 Google SEO (max 45 pts), Layer 2 AI Crawler Access (max 52 pts), Layer 3 LLM Discoverability (max 20 pts), and Layer 4 AEO Content (max 25 pts). Raw points total 142 maximum, normalized to 100. A score of 80+ means the site passes all high-impact checks — AI crawlers are permitted, structured data is present, content is machine-readable, and key SEO signals are in place. Scores below 50 indicate critical gaps: typically blocked AI crawlers (−52 pts), missing structured data (−10 pts), or no llms.txt (−6 pts). The 'Fastest Path to 80' panel identifies the minimum set of fixes needed to cross the 80 threshold.

GEOReady — AI Readiness & GEO Infrastructure Platform

What does GEOReady check?

How do I improve my GEOReady score?

Who built GEOReady?